Launching the Pebble Flow: A New Outdoor Mobility Category
Pebble Mobility launched and delivered two electric trailers called the "Pebble Flow Founders Edition", under short timeline and limited budget. This company wide milestone invovled marketing, sales, field service, engineering, program management, and the executive team. More than a delivery, it established brand credibility in a new market, celebrated the customers who believed in the vision, and inspired employees who brought the product to life—demonstrating what the team could achieve with focus and creativity despite constraints.
Role:
Marketing & Communications Manager
Time:
1.5 months
Team:
3 people
A company milestone outdoor event for employees and first customer featuring trailer reveals, leadership presentations, demos, food, games, and community building.
Overview
Pebble Mobility is a modern all electric trailer start up based in the Silicon Valley. The company is revolutionizing the way people live and explore by making off grid camping fun and effortless; as easy as using an iPhone.
​
The RV industry is notorious for having outdated technology and build quality that make going outdoors challenging and complex (especially for beginners), from manual hitching to towing anxiety. Pebble wants to bring RVing into the 21st century by simplifying the whole process with remote control, magic hitch, instant camping, and easy tow features.
Challenge
Deliver a VIP customer delivery experience and celebrate with employees.
-
First product in a new market so needed a strong brand awareness
-
Tight timeline and limited budget
-
Employee engagement was key to boost morale.
Solution
We designed a multi-touch experience that combined product reveal, employee recognition, and customer engagement.
​
-
Outdoor Launch Experience: On brand experience that is visually memorable. Featuring the reveal and delivery of two trailers to first customer.
-
Executive Storytelling: Keynote presentation highlighting their vision, innovation, and partnership behind the launch.
-
Engagement & Celebration: Employees and guests enjoyed catered food, branded swag, and raffle prizes.
-
Hands on Demos: Live product demos gave attendees a first look at the tech creating excitement and confidence in the product.
The Process
Phase 1: Planning & Alignment
-
Define goals: employee celebration + first customer delivery milestone
-
Secured outdoor venue and coordinated with executives
-
Cross functional and creative execution alignment
Phase 3: Event Execution
-
Trailer reveal and customer delivery
-
Executive presentation + Auto Dump Feature Reveal
-
Food, raffle, swag distribution, and live demos
1.5 months
0 months
Phase 2: Promotion & Logistics
-
Designed branded swag and collateral
- Coordinated food vendors, raffle, and demo set up
- Managed invitations and event communications
Phase 4: Post Event Impact
-
Shared event highlights internally
-
Captured media assets for PR and marketing use
Impact
-
Planned and executed first company launch event in 1.5 months with limited budget
-
Pioneered a new outdoor mobility product category
-
Revealed Auto Dump feature
-
Media Outlets: RV Business, PCMag, Business Journal, Electrek, Autoevolution, RV Pro
-
300K+ media impressions
-
20% increase on digital engagement (website, social)
-
175+ attendees, engaged with 20 VIP preorder customers, 1 VIP paying customer
Takeaways
The Pebble Flow launch showed me the value of celebrating both customers and teams. With limited resources and a fast timeline, success depended on rallying internal teams while creating an unforgettable first-customer experience. This balance of internal morale and external impact ties directly to my belief that great marketing is about building communities—making customers feel like pioneers and employees feel like proud contributors to something bigger than themselves.