Launching the Pebble Flow: A New Outdoor Mobility Category
The Overview
Pebble Mobility is a modern all electric trailer start up based in the Silicon Valley. The company is revolutionizing the way people live and explore by making off grid camping fun and effortless; as easy as using an iPhone.
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The RV industry is notorious for having outdated technology and build quality that make going outdoors challenging and complex (especially for beginners), from manual hitching to towing anxiety. Pebble wants to bring RVing into the 21st century by simplifying the whole process with remote control, magic hitch, instant camping, and easy tow features.
The Challange
Deliver a VIP customer delivery experience and celebrate with employees.
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First product in a new market so needed a strong brand awareness
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Tight timeline and limited budget
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Employee engagement was key to boost morale
The Solution
We designed a multi-touch experience that combined product reveal, employee recognition, and customer engagement.
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Outdoor Launch Experience: On brand experience that is visually memorable. Featuring the reveal and delivery of two trailers to first customer.
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Executive Storytelling: Keynote presentation highlighting their vision, innovation, and partnership behind the launch.
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Engagement & Celebration: Employees and guests enjoyed catered food, branded swag, and raffle prizes.
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Hands on Demos: Live product demos gave attendees a first look at the tech creating excitement and confidence in the product
The Process
Impact
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Planned and executed first company launch event in 1.5 months with limited budget
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Pioneered a new outdoor mobility product category
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Revealed Auto Dump feature
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Media Outlets: RV Business, PCMag, Business Journal, Electrek, Autoevolution, RV Pro
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300K+ media impressions
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20% increase on digital engagement (website, social)
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175+ attendees, engaged with 20 VIP preorder customers, 1 VIP paying customer
Takeaways
The Pebble Flow launch showed me the value of celebrating both customers and teams. With limited resources and a fast timeline, success depended on rallying internal teams while creating an unforgettable first-customer experience. This balance of internal morale and external impact ties directly to my belief that great marketing is about building communities—making customers feel like pioneers and employees feel like proud contributors to something bigger than themselves.