Wendy Chan
Great marketing looks like great technology.
You don’t notice it. It just works.
My name is Wendy Chan and I'm a full-stack marketer based in the San Francisco Bay Area with a decade of experience across hardware, consumer tech, mobility, and health tech. I'm a creative at heart who loves bringing brands to life through offline and digital touch points. My superpower is making technology feel human and educating customers on why it matters. I've helped early-stage startups turn bold visions into real campaigns—moving fast, staying scrappy, and leading with creativity. I believe in casting a shared vision while collaborating. I'm drawn to brands that showcase the human spirit, make bold design choices, and empower everyday people through emerging technology. My favorite brands are Apple, Dyson, Nike, Crate & Barrel, and Target. In my free time I enjoy playing the violin, hiking, reading, and watching stand up comedy!
Core Principles
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1. Human Centered Marketing: Technology should feel approachable, relatable, and designed for people.
2. Brand Alignment Across the Organization: Every employee, from intern to CEO, should be able to speak to the brand.
3. Empathy-Driven Branding: The best brands make people feel seen, heard, and understood.
4. Storytelling with Impact: Storytelling should inspire and move people emotionally, not just convert.
5. Design as Communication: Design is not decoration, it’s language that guides, informs, and connects.