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Great marketing looks like great technology — you don’t notice it. It just works.

Wendy Chan

Hi, I’m Wendy Chan — an award-winning full-stack marketer based in the San Francisco Bay Area, with a decade of experience spanning hardware, consumer tech, mobility, and health tech. I specialize in translating complex technology into campaigns that resonate with real people. My superpower is making technology feel human and helping customers understand why it matters. I’ve helped early-stage startups turn bold visions into real campaigns—moving fast, staying scrappy, and leading with creativity.

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I’m currently writing a collection of essays on work, love, money, and identity, shaped by a decade inside high-growth companies and lived experience navigating ambition as a first-generation woman. I’m developing this work on INBRND, my newsletter, while preparing select essays for submission to literary and cultural publications.

 

Growing up as a first-generation immigrant and woman of color raised by a single parent—and moving between East to West Coasts, I learned early how to connect across worlds and communicate in ways that resonate with people from all walks of life. That insight has guided how I lead teams and craft messaging that inspires both hearts and minds.

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Outside of work, you’ll find me playing the violin, hiking, reading, or watching stand-up comedy.

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Core Principles

Human Centered Marketing

Technology should feel approachable, relatable, and designed for people.

Brand Alignment Across the Org

Every employee, from intern to CEO, should be able to speak to the brand.

Empathy-Driven Branding

The best brands make people feel seen, heard, and understood.

Storytelling with Impact

Storytelling should inspire and move people emotionally, not just convert.

Design as Communication

Design is not decoration, it's language that guides, informs, and connects.

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All rights reserved and Copyright © 2025 Wendy Chan. 

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