Hear the Difference: Eargo 6 Launch at CES 2022
The Overview
Eargo is a hearing aid start up that is modernizing how hearing health is approached with it's near invisible, rechargeable, sound adjustable, and app controlled features.
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The process of acquiring hearing aids has been known to be unpleasant experience. Often many who having hearing loss do not address this issue into much later or it's too late because of the social stigma. Eargo's vision was to redefine the product category to approach people with warmth and an innovative product that would empower them to hear life to the fullest.
The Challange
Launch Eargo 6 at CES's media events and for the first time at the show floor.
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Time constraints and limited budget
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COVID lockdown and leadership reorganization
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Product and hearing test software readiness
The Solution
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Sound Tunnel: Design a walk through booth experience of "no hearing loss" vs "hearing loss". Demo the impact of hearing loss on everyday experiences
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Hearing Pods: On site hearing test stations where attendees assessed own hearing
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Media Amplification: Brand visibility at PepCom and Showstoppers media shows
The Process
Impact
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First of it's kind activation: Launched the industry's first sound tunnel and on site hearing test
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2M+ media impressions through earned and PR coverage; The Verge, Review Geek, & USA Today
Takeaways
Working on Eargo’s campaigns highlighted my conviction that marketing has the power to change lives when it’s rooted in empathy. Hearing loss is often stigmatized, but by blending creativity with storytelling, we reframed the conversation around empowerment, confidence, and accessibility. This case reflects my belief that design and messaging should serve a purpose beyond promotion—it should uplift people and make technology feel inviting, not intimidating.